Revenues up thanks to the internet

A company bets on digital marketing to grow The problem The company has been active in the furniture industry for several years, with products targeting a more mature segment of the population. The company invests in advertising via traditional media: print, radio, television. However, this strategy has started to show its weaknesses: the repetitiveness of the message has made it less appealing, and the cost of advertising has eaten into profitability. The company had already…

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